If you’ve opened Instagram or TikTok recently, you’ve probably seen a lot of people showing off their “grandma” homes, full of vintage pieces, beautiful fabrics, and lots of retro-inspired options. We have everything you need to know about the program grandmacore home trend designers loveincluding why it is popular and how you can incorporate it into your home.
The great grandmacore aesthetic, like the nostalgic decor and home look of Nancy Meyers, is all about creating a comfortable, homey space. Designers have many tips on how to bring a warm look to your home without making things feel cluttered or outdated. Here is the way.
What is the “Grandmacore Aesthetic”?
“Grandmother’s elegance draws inspiration from the fun, traditional style often associated with grandmothers,” says Meghan Jay of Meghan Jay Design. “It highlights a nostalgic, textured look with the use of vintage pieces and mixed styles. The result is a warm, slightly understated charm that feels familiar and cozy.”
Think decorative pillows, tchotchkes and bold wallpaper. Grandmacore is about building character in the home. “At a time when we’re all encouraged to be individualistic, grandmacore is a style that celebrates you wholeheartedly,” says Madison Shoemaker. Inside the Stories.
Why Is Grandmacore So Popular?
“I get a completely positive appeal. It’s something fun, personal and to embrace the big ol’ decorative style. It’s a trend because people want that – comfort and a sense of story in their space, especially after years of the reign of cold minimalism, gray and beige,” says Kristina Lawrence of Kristina Lawrence Interior Design.
Retro design trends have been making a comeback for quite some time now. Vintage glassware, decorative ornaments and vintage decorations are just a few ways that homeowners are embracing the designs of yesteryear in their homes. But grandmacore is a bit more complicated.
Although incorporating trends from decades past is definitely part of grandmacore, there is another important aspect to this tradition – self-expression through home design. “Grandmacore invites you to let go of family photos, show off what the quirky market gets and put together pieces that don’t mean much but mean something to you,” says Shoemaker.
In other words, there is no specific style or decoration you need to show off to achieve the grandmacore aesthetic. It’s a concept, where you can show off anything that adds an element of who you are to the space, and that’s what people love about it.
Pro Tips to Know the Style
Before you start digging out all your antiques and family heirlooms to scatter around the house, take a few practical tips from the experts.
✔️ Find a sweet spot: “Grandmacore registers the feeling of ‘more-is-more’, but eventually you can reach the point of ‘too much.’ Try pairing a few simple pieces with clean lines and solid patterns,” says Shoemaker.
✔️ Allow breathing room: “Be sure to create moments where the eye can rest. For example, an armchair in a subtle, tone-on-tone tweed can provide a calm background for a bright pillow and ottoman,” says Jay.
✔️ Prioritize important features: “To decorate grandmacore style without the bombast of antique stores, choose valuable heirlooms with a history to them, add warm textures like lace or velvet, throw in beautiful patina’d metals and wood, and stick to a calm, nature-inspired palette,” says Lawrence.
✔️ Don’t be afraid to mix and match: “The key is to place fabrics and prints freely and bring structure with a combination of hard materials – especially rich warm wood tones,” says Jay.
Laura Millar (she) is the assistant editor of the life of Good Family Carewhere he covers local planning. Before mixing Good Family Care in 2024, he wrote for NBC’s TODAY.comwhere he talked about everything from entertainment to pop culture trends.
Jamie Ballard (her) is a writer and editor covering news, lifestyle and entertainment topics, including sex and relationships, TV, movies, books, health, pets, food and drink, pop culture, shopping and personal finance. Always contribute to Cosmopolitan, Women’s Day, Good Family Careand YouGov, among other publications. When he’s not working, you can find him jogging, walking, or reading TikTok. Follow him first Twitter.
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