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It is a great pity that Elsa Schiaparelli is not more widely known than her rival Chanel. Maybe that’s why it’s so hard to pronounce his name. Is it ‘shap’, ‘skap’ or ‘skyap’? Tristram Hunt, director of the V&A, responds with a quip from Schiaparelli himself: ‘No one knows how to say it, but everyone … Read more