“My Natural Lashes Doubled”: Why Korean Lash Lifts Are on the Rise

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3 minutes read For years, K-beauty has been at the forefront of trends. Glass skin masks, PDRN treatments, and the rise of microneedling serums are all Korean innovations that are now dominating beauty trends worldwide. Korean lash lift players, also called K-lift, are participating in a similar trend to drive the growing K-beauty market. Jaimineey … Read more

“My natural hair is doubled”: Why the Korean hair lift is replacing the traditional method

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Over the years, K beauty has had many breakthroughs: glass skin serums, PDRN treatments, and the rise of ‘spicule skincare’ are innovations from Korea that are now dominating beauty trends worldwide. Korean lash extensions are tapping into a similar trend to channel the growing K-beauty market. Jaimineey Patel, Head of VIP for BBB London says: … Read more