“We never set out to do anything other than create a timeless look”: how Cos became a huge high street success
The Lyst Index, for the uninitiated, is a ranking of the most sought-after fashion brands and products. Last year, every quarter without fail, Cos appeared in the top 10 brands in the world, holding its own alongside the likes of Miu Miu, Loewe and The Row. This is an indication of the unique position that … Read more