Buying beauty standards: How we ended up with the ‘same face’ problem

Face details: Lauren Greenfield's sketch challenges the modern notion that sameness is associated with beauty

TIn the morning, I massaged oil on my face and put on SPF. I washed three different concealers under my eyes, then I did the foundation on my body to lend “bouncy” thickness. I hid the “imperfection” (rash, bump). Next, I blended a greige crayon on my jawline with a light blue shadow near each … Read more

Makeup by Mario Dedivanovic of Mario Dedivanovic on Resilience, Artistry and Scaling a Global Brand

Mario Dedivanovic 

Makeup by Mario has come a long way since it started in the teeth of this epidemic. “The first thing I really think about is scrappiness,” said founder Mario Dedivanovic of the start-up days, when he spoke with Jenny B. Fine, editor-in-chief of Beauty Inc, at the LA Beauty conference. “We were in a bad … Read more

‘Euphoria’ Makeup Artist Donni Davy Reveals What’s Next for Beauty Season 3

Carina Hsieh

Carina HsiehJournalist, Spectator It has been publishedApril 6, 2026, 1:39 PM EDT UpdatedApril 6, 2026, 1:54 PM EDT Updated April 6, 2026, 1:54 PM EDTIt has been published April 6, 2026, 1:39 PM EDT If you buy something from our posts, we may receive a small commission. Donni Davy redefined screen makeup in just two … Read more

As the beauty director of woman&home, here are the 6 things I’m most excited about for April

Clarins Double Serum Foundation

The days are getting brighter, and spring is in full bloom, so it’s time to say goodbye to the usual winter beauty staples and change your style for the warmer days ahead. If you resent spending all your hard earned money on spenny skincare that breaks the bank, I found a great new brand from … Read more

‘Culture moves at the speed of a swipe’: Why Elf Beauty is as much an entertainment company as a beauty brand

'Culture moves at the speed of a swipe': Why Elf Beauty is as much an entertainment company as a beauty brand

When Elf Beauty was founded more than two decades ago, the idea that consumers could buy beauty products online was a novelty. But in 2026, consumers are happily buying cosmetics on digital platforms, and their online behavior is changing faster than most companies could have anticipated. Elf, which owns Elf Cosmetics, as well as Rhode’s … Read more

‘Cosmeticorexia’ exists: I know 8-year-olds who wear beauty products

'Cosmeticorexia' exists: I know 8-year-olds who wear beauty products

Iin many ways, my 12-year-old daughter’s recent sleepovers when my friend started her Easter vacation were similar to what I would have at her age. Save for one small difference: next to her favorite teddy bear, she packed her silk pillow (to reduce wrinkles on the face – of course) and various skin care products … Read more